There is no doubt that there is a flourishing relationship between the city of Boston and Israeli-based companies. Hatch was there to help tell the story around the bi-annual New England-Israel Business Conference by designing the event report, presentation, and video—all in addition to managing a top-trending social media presence during the event.
Creating a Brand
With distinguished guests such as the governor of Massachusetts in attendance, the Massachusetts-Israel Economic Impact Study needed a powerful brand identity that could carry the strength of its powerful partnership. Hatch explored a series of solutions and, ultimately, the reflecting arrows led the narrative of the rest of the collateral. We then laid out the 70-page report and keynote presentation, as well as created an animation to effectively give the attendees an overview of the economic benefits that stem from the economic relationship between Massachusetts and Israel.
Spreading the Word
Social networks create conversations. Hatch coordinated and executed the NEIBC social media plan before, during, and after the event. Our team was on the ground with the client to post on their behalf, while simultaneously monitoring social posts in real-time to ensure that a mix of original and user-generated content was coming from the NEIBC Twitter account. Our social media efforts facilitated event engagement among attendees and generated a larger online conversation around the Massachusetts-Israel Economic Impact Study.
The #MAisrael hashtag was the number one trending topic on Twitter among users in Boston on June 8th during the New England-Israel Business Conference. The hashtag continually rose in trend rankings on Twitter during and after the event. At its peak, the hashtag was the number three trend on all of Twitter.
#MAisrael, the numbers: