Hatch130, a full-service marketing and design agency, announced today that is has been named a finalist in the healthcare category of the global Acquia Engage Awards. Hatch 130 is being acknowledged for the recent redesign of Steward Health Care’s family of websites and creating an innovative, user-friendly experience for patients.
The annual Acquia Engage Awards honor sites and digital projects across 13 categories that demonstrate unprecedented design and functionality to inform, inspire, and engage users. Hatch 130 and the Steward sites are being recognized out of more than 150 submissions.
Steward Health Care, based in Boston, Massachusetts, is the largest fully integrated healthcare services organization and community hospital network in New England. Steward and its nine hospitals employ over 17,000 healthcare professionals across more than 150 communities.
With an early 2016 launch, Steward Health Care commissioned Bridgeport-based digital agency Hatch 130 to develop an intricate strategic and implementation plan to upgrade its family of websites—including its corporate site and the websites for each of its nine hospitals in the Boston area. Being that healthcare has historically been an industry requiring doctor-lead, face-to-face communication, Hatch 130 sought to find a more consumer-friendly way of providing important information to Steward’s patients who now have more access to case studies and content.
“It was critical that we looked at the behaviors of both consumers and healthcare patients in today’s digital society,” said Scott Lilly, Principal, Hatch130. “From there, we were able to identify what information was most important to Steward’s audience, determine how to present that information in an effective way, and make educated predictions on the ways that patients would engage with the sites. Steward is one of the first in the healthcare industry to fully evaluate the gaping holes in its digital presence and put forth the time and effort to fill those holes and create an unmatched patience experience.”
By looking at industries outside of healthcare’s competitive landscape, Hatch 130 was able to assess what successful companies were doing in the digital space, as well as identify key goals for the new Steward sites. It was critical that the new online properties exhibited a responsive, mobile-friendly design to accommodate users on the go. It was also important to cut down on the overwhelming amount of subject matter, which typically includes a large percentage of medical jargon. Hatch 130 worked closely with Steward to make both content and navigation streamlined and condensed, as well as introduce user-friendly videos to make information easily consumed and shared.
Agency finalists in other categories include DigistasLBi (MillerCoors), Huge Inc. (PayU), and the IDEO (City of Boston, Department of Innovation and Technology). Winners will be announced in November. To see a full list of Acquia Engage Awards finalists, click here.