FOR IMMEDIATE RELEASE:
Bridgeport digital agency honored for redesign of Steward Health Care digital properties
BRIDGEPORT, C.T. (NOVEMBER 10, 2016) — Hatch130, a full-service marketing and design agency, announced today that it has received a global Acquia Engage Award in the healthcare category. Hatch 130 has been awarded for the recent redesign of Steward Health Care’s family of websites and creating an innovative, user-friendly experience for patients.
The annual Acquia Engage Awards honor sites and digital projects across 13 categories that demonstrate unprecedented design and functionality to inform, inspire, and engage users. Hatch130 and the Steward sites were recognized out of more than 150 submissions and 88 finalists worldwide.
Steward Health Care, based in Boston, Massachusetts, is the largest fully integrated healthcare services organization and community hospital network in New England. Steward and its nine hospitals employ over 17,000 healthcare professionals across more than 150 communities.
With an early 2016 launch, Steward Health Care commissioned Bridgeport-based digital agency Hatch 130 to develop an intricate strategic and implementation plan to upgrade its family of websites—including its corporate site and the websites for each of its nine hospitals in the Boston area. Being that healthcare has historically been an industry requiring doctor-lead, face-to-face communication, Hatch1 30 sought to find a more consumer-friendly way of providing important information to Steward’s patients who now have more access to case studies and content.
“It was critical that we looked at the behaviors of both consumers and healthcare patients in today’s digital society,” said Scott Lilly, Principal, Hatch 130. “From there, we were able to identify what information was most important to Steward’s audience, determine how to present that information in an effective way, and make educated predictions about the ways in which patients would engage with the sites. Steward is one of the first in the healthcare industry to fully evaluate the gaping holes in its digital presence and put forth the time and effort to fill those holes and create an unmatched patience experience.”
By looking at industries outside of healthcare’s competitive landscape, Hatch 130 was able to assess what successful companies were doing in the digital space, as well as identify key goals for the new Steward sites. It was critical that the new online properties exhibited a responsive, mobile-friendly design to accommodate users on the go. It was also important to cut down on the overwhelming amount of subject matter, which typically includes a large percentage of medical jargon. Hatch130 worked closely with Steward to make both content and navigation streamlined and condensed, as well as introduce user-friendly videos to make information easily consumed and shared.
Victorious agencies announced in other categories included VML (Xerox) and IDEO (City of Boston, Department of Innovation and Technology). Each winning project was evaluated for visual design, functionality, integration and overall digital experience. To see a full list of Acquia Engage Awards winners visit www.acquia.com/about-us/newsroom/press-releases/acquia-announces-winners-2016-acquia-engage-awards.
To learn more about Hatch130, visit hatch130.com.
Hatch130 is a digitally-minded marketing + creative agency based in the heart of downtown Bridgeport, CT. With an emphasis on innovation, Hatch130 delivers a full range of integrated marketing services to a diverse client portfolio. Offerings include web development, graphic design, digital and interactive solutions, social media, production, public relations and strategic media placement. Hatch Ideas. Hatch Emotions. Hatch Connections. To learn more, visit http://hatch130.com.
About Steward Health Care
Steward Health Care is the largest fully integrated healthcare services organization and community hospital network in New England. Headquartered in Boston, Steward is the fourth largest employer in MA with more than 17,000 employees in more than 150 communities. Steward is comprised of Steward Medical Group, Steward Health Care Network, and Steward Hospital Group. Steward Medical Group provides approximately 1 million patient encounters per year in 152 sites and manages homecare and hospice with 300,000 and 35,000 encounters respectively. Steward Health Care Network, a fully integrated care management company, has 3,000 physicians, with approximately 4 million patient encounters per year and affiliates or joint ventures with approximately 30 urgent care centers. Steward’s Hospital Group includes Saint Anne’s Hospital in Fall River, Holy Family Hospital in Methuen, St. Elizabeth’s Medical Center in Brighton, Norwood Hospital, Carney Hospital in Dorchester, Good Samaritan Medical Center in Brockton, Nashoba Valley Medical Center in Ayer, Holy Family Hospital in Haverhill and Methuen, Morton Hospital in Taunton, and New England Sinai Hospital in Stoughton. Additional information is available at steward.org.