I have to get something off my chest—I haven’t been feeling like my jolly old self lately. It’s nothing any of you did; you’ve all been very good during yet another challenging year.
The truth is, there are some other CEOs out there—one in particular—who are sneakily trying to claim the spot as the top executive of Christmas. We’re talking press-heavy jaunts to the moon, deliveries so swift they must be magic, and the hawking of products that seem to promise Christmas joy.
Well this just doesn’t sit right with me and missus. I have a lot on my plate this time of year (cookies included), but I can’t quite concentrate on everything I need to do to make Christmas merry and bright for boys and girls around the world until I settle the score once and for all.
That’s why my friends at Hatch 130 are helping me devise a strategic campaign to reposition myself as numero uno (I am named Father Christmas, after all). And, we’d love for you to help get the word out…are you with us?
Until next year,