GIVING A BRAND GOOD DIGITAL BONES
With frequent product launches and the introduction of fresh initiatives, Earth Animal required a website that could be quickly edited and customized. To achieve this, we platformed the newly designed site on WordPress, making a clear distinction between development and design to produce the best result possible for each line of business. This allows us (and them) to easily add new features and enhancements, as well as ensure the best customer experience possible.
Our team also focused on reprioritizing the messaging presented on Earth Animal’s site. The brand is a true pioneer in the pet care industry—everything it does is rooted in what’s best for animals, people, and the planet. By creating a solid content hierarchy, we were able to let the message of sustainability shine through.