WORK /

Earth Animal

CHEWING ON THE CHALLENGE

What originally started as a content partnership quickly turned into something more when Earth Animal approached Hatch to manage the brand’s website overhaul and help define its overarching digital presence. To support the growing brand, we’ve had our hands in a little bit of everything—from full video shoots and production to social media ads, motion graphics, and even hand-drawn art.

SERVICES
WEB DESIGN
COPYWRITING
DIGITAL ADVERTISING
WEB DEVELOPMENT
SEO
VIDEO PRODUCTION

GIVING A BRAND GOOD DIGITAL BONES

With frequent product launches and the introduction of fresh initiatives, Earth Animal required a website that could be quickly edited and customized. To achieve this, we platformed the newly designed site on WordPress, making a clear distinction between development and design to produce the best result possible for each line of business.  This allows us (and them) to easily add new features and enhancements, as well as ensure the best customer experience possible. 

Our team also focused on reprioritizing the messaging presented on Earth Animal’s site. The brand is a true pioneer in the pet care industry—everything it does is rooted in what’s best for animals, people, and the planet. By creating a solid content hierarchy, we were able to let the message of sustainability shine through.

Earth Animal is a pioneer in its industry—focusing on people, animals and the planet in everything they do. We re-organized their website to focus on this message and ensure the sustainability message came across loud and clear.

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UNLEASHING AUTHENTIC CONTENT

In an effort to provide Earth Animal with compelling marketing materials and social content to mimic its originality, we knew we needed pure, captivating photography and video. We’ve accomplished a variety of photo and video shoots to support different areas of the business, including a three-day shoot in Vermont that our team planned and executed, capturing various assets to use in current and future marketing. In addition, our team of illustrators have contributed to Earth Animal’s signature sketch graphics and rustic look. 

Our in-house team has produced all sorts of video concepts for Earth Animal. We’ve paired b-roll footage with motion graphics and animation to effectively bring the brand story to life, as well as scripted product and corporate videos to educate customers, industry peers, and retailers about the benefits of Earth Animal’s comprehensive offerings.

UNLEASHING AUTHENTIC CONTENT

In an effort to provide Earth Animal with compelling marketing materials and social content to mimic its originality, we knew we needed pure, captivating photography and video. We’ve accomplished a variety of photo and video shoots to support different areas of the business, including a three-day shoot in Vermont that our team planned and executed, capturing various assets to use in current and future marketing. In addition, our team of illustrators have contributed to Earth Animal’s signature sketch graphics and rustic look. 

Our in-house team has produced all sorts of video concepts for Earth Animal. We’ve paired b-roll footage with motion graphics and animation to effectively bring the brand story to life, as well as scripted product and corporate videos to educate customers, industry peers, and retailers about the benefits of Earth Animal’s comprehensive offerings.

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Videos

Hatch’s in-house video team has produced all styles of video for Earth Animal. We’ve paired motion graphics, footage and animation to help their brand story come to life and educate customers and dealers on the benefits of all their product lines.

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Videos

Hatch’s in-house video team has produced all styles of video for Earth Animal. We’ve paired motion graphics, footage and animation to help their brand story come to life and educate customers and dealers on the benefits of all their product lines.

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EXPANDING THE PAWPRINT

We’ve also managed Earth Animal’s digital ad strategy and application. From copywriting, design, and animation to media placements and testing, we’ve been successful at driving increased sales of new product lines—including dog food and all-natural chews and treats.

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EXPANDING THE PAWPRINT

We’ve also managed Earth Animal’s digital ad strategy and application. From copywriting, design, and animation to media placements and testing, we’ve been successful at driving increased sales of new product lines—including dog food and all-natural chews and treats.

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More Work

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Back to All Work