COOKING UP A BRAND WITH PURPOSE
Aside from its delectable menu, Birdcode’s performance hinged on creating and promoting its overall mission: being a brand with purpose. We worked closely with the owners to create a series of foundational brand pillars—their “code of ethics”—which then served as a litmus test for everything we did. From there, we were able to craft a memorable mark that is rooted in values and acts as their proud badge. We created a full ecosystem of brand marks and artwork to round out the entire customer experience—from social media and website, to walking through the door and seeing the menu, packaging, and apparel.